Since 1997 SHOE has reached millions of lesbians all around the world. Advertising on SHOE is a great way to get your product seen. SHOE addresses all women - lesbian, bisexual, transgendered or heterosexual. Our members are young, active and educated women with an excellent income.

• 43% of the women are aged between 17 and 25.
• Closely followed by 35% women aged between 26 and 35.

Geo-Targeting: We can target your ads to specific countries, regions or globally.

Our Advertising Partners:

Our advertising partners - amongst others - include:

20thCenturyFox.	Swissquote	Parship
Universal Music	EMI Music	Sunrise

Brand Loyalty 

While the size of the Gay and Lesbian market is considerable (estimated about 13.5 million people in the US alone), the decisions behind the purchases of this audience show tremendous support for marketers who advertise specifically to this community. In fact, recent studies show that when offered products and services of similar quality, a staggering 87.73 percent of Gay and Lesbian clients would purchase products and services identified and marketed directly to them. Source: Simmens Surveys

Facts & Figures:

• SHOE is one of the leading lesbian online communities worldwide
• 200'000 registered members from over 140 countries
• 200'000 monthly visitors 
• Coverage of SHOE on national and international TV
• Coverage of SHOE in various well known international publications

 

Awards

• Stonewall Award 2010 "Outstanding Contributions to the LGBT Community"
• German Media Award 2006 "Best Online Portal"
• FRAZ Magazine 2006 "Faces of the Quarter"
• Stonewall Award Nomination 2004 "Outstanding Contributions to the LGBT Community"
• Swiss Fairy Awards 2004 "Lesbian Personalities"
• Founders named "Faces of the Year 2002" by PSIndex
  
  SHOE in the Media: Read the Reviews

---

---

Types of Ads

• Advertorial on Frontpage
• Medium Rectangle
• Small Rectangle in MySHOE Admin
• Leaderboard
• Textlink
• Direct Mailing - Please contact us

---

---

Appears on: Frontpage aswell as in the News Section of SHOE

 

Specifications (Per Month):

---

Image Size	Text Max Length	Type	Rates Swiss Francs	Rates US Dollar	Optional
100 x 100 Pixel	220 Character + Headline	Static	CHF 450	USD 450	Facebook & Twitter Additional CHF 120 / $120 for both

News will be linked directly to the advertisers site

Medium Rectangle on Frontpage

Appears on: Frontpage Top Right Hand Side

 

Specifications (Per Month):

---

Impressions	Size	Weight	Type	Rates Swiss Francs	Rates US Dollar
10'000	300 x 250 Pixel	30 Kb	Rotating	CHF 400	USD 400

Advertising Agencies Booking Info:	Rates Swiss Francs	Rates US Dollar
Medium Rectangle Minimum Booking 10'000	CHF 40/CPM	USD 40/CPM

Appears on: MySHOE Admin Area Top Right Hand Side

 

Specifications (Per Month):

---

Impressions	Size	Weight	Type	Rates Swiss Francs	Rates US Dollar
10'000	175x250 Pixel	30 Kb	Rotating	CHF 300	USD 300

Advertising Agencies Booking Info:	Rates Swiss Francs	Rates US Dollar
Small Rectangle Minimum Booking 10'000	CHF 30/CPM	USD 30/CPM

Appears on: Nickpages and Chat Site

 

Specifications (Per Month):

---

Impressions	Size	Weight	Type	Rates Swiss Francs	Rates US Dollar
10'000	728 x 90 Pixel	30 Kb	Rotating	CHF 350	USD 350

Advertising Agencies Booking Info:	Rates Swiss Francs	Rates US Dollar
Leaderboard Minimum Booking 10'000	CHF 35/CPM	USD 35/CPM

Appears on: Subpages, Nickpages, Chat

 

Specifications (Per Month):

Two Options Available:

Option 1: Text and Logo
Option 2: Logo Only

---

Impressions	Option 1	Option 2	Type	Rates Swiss Francs	Rates US Dollar
10'000	Text Max. 350 Char. Logo Max. 120x60 Pixe	No Text Logo Max. 150x150 Pixel	Rotating	CHF 50	USD 50

 

Advertising Agencies Booking Info:	Rates Swiss Francs	Rates US Dollar
Textlink Minimum Booking 10'000	CHF 5/CPM	USD 5/CPM

Discount

Special conditions:

• 5% off all prices for all lesbian & gay businesses, organizations.

Discounts:

• Information about volume discount and/or special conditions upon request.

Booking conditions

• All amounts are in Swiss Francs and will be charged in Swiss Francs (CHF)
• Amounts shown in US Dollar are for information purposes only
• Payment in advance only
• Subject to alteration of prices
• Technical targeting is free of charge (Geo- Weekday- or Time-Targeting, etc.)
• No sound allowed in any advertising material before the user ACTIVELY chooses to turn it on

Contact us today

We are open to your suggestions. Please contact us today. We'd love to hear from you.