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Advertise on SHOE
Since 1997 SHOE has reached millions of lesbians all around the world. Advertising on SHOE is a great way to get your product seen. SHOE addresses all women - lesbian, bisexual, transgendered or heterosexual. Our members are young, active and educated women with an excellent income.
  • 43% of the women are aged between 17 and 25.
  • Closely followed by 35% women aged between 26 and 35.

Geo-Targeting: We can target your ads to specific countries, regions or globally.

Our Advertising Partners:

Our advertising partners - amongst others - include:

20th century fox logo
20thCenturyFox.

 

Swissquote Logo
Swissquote

 

Parship Logo
Parship

 

Universal Music Logo
Universal Music
EMI Music Logo
EMI Music
Sunrise Logo
Sunrise



Brand Loyalty 

While the size of the Gay and Lesbian market is considerable (estimated about 13.5 million people in the US alone), the decisions behind the purchases of this audience show tremendous support for marketers who advertise specifically to this community. In fact, recent studies show that when offered products and services of similar quality, a staggering 87.73 percent of Gay and Lesbian clients would purchase products and services identified and marketed directly to them. Source: Simmens Surveys

Facts & Figures:

  • SHOE is one of the leading lesbian online communities worldwide
  • 200'000 registered members from over 140 countries
  • 200'000 monthly visitors 
  • Coverage of SHOE on national and international TV
  • Coverage of SHOE in various well known international publications

 

Awards

  • Stonewall Award 2010 "Outstanding Contributions to the LGBT Community"
  • German Media Award 2006 "Best Online Portal"
  • FRAZ Magazine 2006 "Faces of the Quarter"
  • Stonewall Award Nomination 2004 "Outstanding Contributions to the LGBT Community"
  • Swiss Fairy Awards 2004 "Lesbian Personalities"
  • Founders named "Faces of the Year 2002" by PSIndex

    SHOE in the Media: Read the Reviews


Types of Ads



Advertorial in the SHOE News

publireportage

Appears on: Frontpage aswell as in the News Section of SHOE

 

Specifications (Per Month):


Image Size Text Max Length Type Rates Swiss Francs Rates US Dollar Optional
100 x 100 Pixel 220 Character + Headline Static CHF 450 USD 450 Facebook & Twitter
Additional CHF 120 / $120 for both

News will be linked directly to the advertisers site

Medium Rectangle on Frontpage

rectangle

Appears on: Frontpage Top Right Hand Side

 

Specifications (Per Month):


Impressions Size Weight Type Rates Swiss Francs Rates US Dollar
10'000 300 x 250 Pixel 30 Kb Rotating CHF 400 USD 400

Advertising Agencies Booking Info: Rates Swiss Francs Rates US Dollar
Medium Rectangle Minimum Booking 10'000 CHF 40/CPM USD 40/CPM

Small Rectangle in MySHOE Admin


small rectangle

Appears on: MySHOE Admin Area Top Right Hand Side

 

Specifications (Per Month):


Impressions Size Weight Type Rates Swiss Francs Rates US Dollar
10'000 175x250 Pixel 30 Kb Rotating CHF 300 USD 300

Advertising Agencies Booking Info: Rates Swiss Francs Rates US Dollar
Small Rectangle Minimum Booking 10'000 CHF 30/CPM USD 30/CPM

Leaderboard

leaderboard

Appears on: Nickpages and Chat Site

 

Specifications (Per Month):


Impressions Size Weight Type Rates Swiss Francs Rates US Dollar
10'000 728 x 90 Pixel 30 Kb Rotating CHF 350 USD 350

Advertising Agencies Booking Info: Rates Swiss Francs Rates US Dollar
Leaderboard Minimum Booking 10'000 CHF 35/CPM USD 35/CPM

Textlink

textlink

Appears on: Subpages, Nickpages, Chat

 

Specifications (Per Month):

Two Options Available:

Option 1:
Text and Logo
Option 2:
Logo Only


Impressions Option 1 Option 2 Type Rates Swiss Francs Rates US Dollar
10'000 Text Max. 350 Char.
Logo Max. 120x60 Pixe
No Text
Logo Max. 150x150 Pixel
Rotating CHF 50 USD 50

 

Advertising Agencies Booking Info: Rates Swiss Francs Rates US Dollar
Textlink Minimum Booking 10'000 CHF 5/CPM USD 5/CPM

Discount

Special conditions:

  • 5% off all prices for all lesbian & gay businesses, organizations.

Discounts:

  • Information about volume discount and/or special conditions upon request.

Booking conditions

  • All amounts are in Swiss Francs and will be charged in Swiss Francs (CHF)
  • Amounts shown in US Dollar are for information purposes only
  • Payment in advance only
  • Subject to alteration of prices
  • Technical targeting is free of charge (Geo- Weekday- or Time-Targeting, etc.)
  • No sound allowed in any advertising material before the user ACTIVELY chooses to turn it on

We are open to your suggestions. Please contact us today. We'd love to hear from you.

 

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